We all rely on Google’s powerful search engine when we want to know something. But it’s easy to think that we only use Google to find information about someone else. As a small business owner, you also need to think about how people use Google to find you. To ensure your business will be found online, here are some tips;
The amount of time and effort you put into being found online, really depends on your resources. Are you working alone? Or do you have a bigger company, with a special marketing team working for you who can carry out these tasks? Hence, determine for yourself how many people you want to hire, or if you want to do this on your own. When you do this on your own, you might consider focusing on the most efficient areas which can deliver the best results without investing too much time and money.
This is always one of the first steps and it’s really important to get to know your target audience so you can know how you should present your website to them.
One method of defining your ideal client is by making a client avatar. Click here to get your client avatar worksheet. Once you have the complete picture of your ideal client, you can make sure that you are approaching them in the best way.
You might have heard about these keywords a couple of times when talking about Google. But what is it and how should you use them? The best keywords are usually three to five sentences that someone finds when searching information/businesses. These keywords are really important, because when there’s a match between what someone types and the words you incorporated – it means your business will appear on the google list.
Once you do a little research about what keywords fit your brand the best – you can let Google know that your page holds the magic answers. If you have trouble with determining the best detailed keywords, google keyword planner is a great tool to help you.
Another great way to help getting your business found online, is via writing online blogs. You can write helpful articles about your products, or something related to your business. This is a proven method for increasing the traffic to your business website.These blogs are also helpful for the SEO of your website as you can blog about topics related to the search keywords your customers are using.
Mobile dives are about half of all internet traffic worldwide. People tend to not like it when the website isn’t mobile friendly. Half text boxes, or pictures that are not fully loaded. Google knows this and doesn’t show your website on mobile devices when it isn’t mobile friendly. So, make sure your formatting is correct and the loading speed is good enough.
Adding an online presence to your business has never been easier and by following these tips your business is sure to stand out on the web!